WNOW is helping men feel comfortable in their own skin by becoming better people; better fathers, partners, sons, brothers, and mates. We are creating a community where men are proud to be men; comfortable to take their ‘armour’ off and be their authentic selves, feeling supported and safe in a community of like-minded men. A community where men explore in a fun way what it means to be a better man, tackling challenges together and focusing on improving their mental, physical, and emotional health to be the best role model they can be for themselves and all those around them. But first - we must be good to ourselves and peel back the layers to reach our full potential. We want to reinvigorate what it means to be a man and challenge toxic masculinity norms. We want men to be ok with making mistakes, to learn from them and to continuously grow. We want WNOW men to support and give back to their communities and the world. WNOW creates environments where men feel safe to connect authentically, share openly and learn from their peers to enable them to be happier when they are by themselves and with their loved ones. We want to shake the perceived cultural expectations that are upon the modern man. We are saying it is ok to celebrate emotional vulnerability and be a good man. Its ok to grow and change out of your culturally accepted norm to be a better person for yourself and for the world around us.