NOBA partners with companies to build and launch new products, services or business models. It supports digital, innovation and marketing teams in different stages of the development and launch of new products: - Defining the value proposition and business model for a new product or service. - Testing and learning through business prototyping - building and launching an alpha version of the business, gathering metrics and iterating with real customers. - Driving a soft market launch to start growing the customer base before scaling. NOBA has helped test and launch businesses in various countries like: a healthy lifestyle program, for an insurance company a smart device to monitor hydration level, for a bottled water company a digital financial coach aimed at millennials, for a bank a reused clothes store, for a laundry machines manufacturer an AI-based leak detector system, for a water utility company a functional drink for kids, for a food & beverages company and more.