People are living longer than ever before, but so many still dread the thought of ageing. Growing older is still associated with an inevitable slowing down, poor health and a diminished quality of life overall. And yet there is overwhelming research to show that most problems assumed to be age-related can be solved by the right lifestyle choices and a positive attitude to ageing. Simba Health is built out of our desire to change the way everyone ages. We empower users to make the behavioural changes they need to maintain their quality of life at any age, whatever their background or medical conditions. Our subscription service provides users with expert, personalised, on-demand health coaching to support them with the three key pillars of healthy ageing: fitness, reducing the risk of disease, and community. This is complimented by our consumer mobile app which enables users to capture, track, and share their health data and receive tailored guidance. Try Simba today, and increase your healthy life expectancy with unlimited support from a health coach.