Pathfinder provides general consulting and strategic leadership for ballot measures, political action committees, nonprofits and NGO’s, public affairs advocacy campaigns, social media campaigns, and candidate campaigns. Our clients expect to win on the toughest political battlegrounds. We know how to leverage the latest in strategy and voter analytics to give our clients every edge to win the toughest fights. Pathfinder’s customized approach to analytics-driven communications strategy and high impact advertising gives our clients the winning edge. Our team has won multiple national awards for best in class strategy, tactical innovation, TV, digital and direct mail. Every word of copy is crafted and every visual designed to resonate with your audience’s core values, to win first their hearts, then change their minds. Pathfinder provides customized political due diligence and opposition research as well as reputation defense projects for high-profile individuals, political entities, corporations and law firms. Our team has two decades of quantitative and qualitative electoral research experience in the U.S. and abroad for political and public affairs campaigns.