Genesis Capital has been creating and developing finance programmes for high-tech, energy tech, office fit-outs and other plant and machinery since 1997. We help vendors and resellers of these assets provide innovative, cost effective and tax efficient ways for their clients and prospects to buy them. We have also helped many businesses and organisations directly during this time and through both these channels we have created an end-user client base of over 20,000 organisations for whom we have become the first point of contact for all their business finance and asset finance needs. Our success comes from our recognition that our people should be supported by our technology, not replaced by it. Our own systems (including our portal www.gcapdirect.com) provide a 24/7 source of credit checking and finance pricing to our customers and partners, whilst allowing our consultants to focus on providing the service our reputation demands. In a market that is becoming ever-more commoditised we know that properly trained, knowledgeable, and intelligent staff is the key to providing excellent acceptance rates and the refreshingly efficient service that our vendor partners, customers and funding sources have come to expect. We walk the talk in terms of helping other organisations reach net-zero through our innovative funding schemes. We are a proud member of the SME Climate Hub, a global initiative that empowers small to medium sized companies to take climate action and build more resilient businesses. Through the SME Climate Hub, we committed to lowering our impact on the environment through authentic action, and have been carbon negative since 2023. In making the commitment, we have joined the United Nations Race to Zero campaign.