Providing the missing piece of data to optimize marketing spend and make call centers more efficient, Call Intelligence from ResponseTap gives brands and agencies incomparable power. Allowing marketers to connect the customer journey to the phone call, and for call centers to start the conversation where the online journey left off, Call Intelligence optimizes campaigns and improves the customer experience. Since 2008 ResponseTap has been pioneering advanced visitor-level call tracking, heralding many industry firsts, including integration into Google Adwords and Google Analytics. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics, and enjoy a stronger suite of products and features. ResponseTap: Make every call count.