In the three decades since founder Ron Klein established our company, every day we’ve stayed true to the principles he epitomised; passion, original thinking, and a relentless focus on what matters most to clients. Savvy clients know how important it is never to stop evolving. It’s critical to ask the right questions, in the right ways, of the right people, to deliver accurate, forward-thinking research findings—findings which give you the clarity and confidence to make better business decisions. In short, it’s not so much about the data. It’s about you. Information is beautiful. It should be simple to engage with, easy to share, and a delight to use. An elegant but potent cocktail of research, data and art—shaken together by what we call The Art of Understanding. The philosophy boasts three fundamental aspects, working together. And they apply as much to our relationship with clients as they do our approach to respondents. The art of questions The art of listening The art of connections For forward moving people in a forward moving business... ...who value research that can shape the future through apt analysis of the past and present and emerging trends... ...leveraging lightbulb insights that empower them to perform at their best... Klein helps to make better business decisions as a partner in growth.