Sales West Wales is a specialist consultancy that focuses on improving sales and business capability. The primary objective of Sales West Wales is to improve people’s ability to understand and manage a sales process to win profitable business. This is achieved by working with business owners and individuals responsible for generating sales to create compelling arguments that justify an investment in a product or service. As Tom Watson (Senior) the Founder and CEO of IBM put it so succinctly "Nothing happens in this organisation until somebody sells something". Specialties Sales Lead Generation, Managing the Sales Cycle, Sales Coaching, Questioning, Problem Solving, Qualifying Real Opportunities, Proposal Writing, Contract Negotiation, Turning Features into Benefits, Handling Objections