Knowledge creation, customer focus and continuous learning are the cornerstones of competitive advantage for the organizations of the next millennium. Acquisition and application of knowledge, and the adoption of a global outlook will differentiate the winners from losers. Thus, the three key assets for a competitive survival are: knowledge creation, continuous learning and customer focus. Information technology tools drive these efforts for competitive survival through organizational effectiveness; and alignment of People Development policies with the business goals of the organization is at the crux of all organizational effectiveness efforts. This is where the expertise of Maruma Consultancy comes into play. Founded in 1992, Maruma Consultancy is a human resource consulting firm helping its clients in the areas of Organization Change and Development. Maruma Consultancy is chosen for both technical expertise and the ability to understand clients' Industries and the business needs. We are Psychologists, behavioral science and human resource experts who work with organizational systems and processes, strategic performance modeling and job analysis, assessment, multi-rater feedback, coaching and development. Maruma Consultancy has successfully helped its clients to align people strategies with the overall business goals of the organization. Maruma Consultancy helps its clients to identify, measure and develop core skills necessary for competitive advantage.