The firm was established in Hong Kong in the year 2007, and the core of its activity was primarily aiding entrepreneurs in Latin America to do business with China. The trade broking service of the company was rapidly recognized, and many companies perceived great value on having a strategic ally in the Asian continent. But the global trends of year 2008 along with a rising worldwide crisis in 2009 brought changes to the arena of international trade, and it was during this period when JCR Trade Consulting took over… Our value proposition is to assist importers and exporters around the world, without any intermediaries involved. The figure of trading companies is harmful to the development of business, as information is not disclosed. As a consulting firm, JCR goes beyond trading and offers a bonding relationship on which your company and ours become part of the same team, and share a common objective. We offer the perfect complement, having both your ‘know how’ on a specific industry, and our knowledge in business culture of the areas we cover. By providing physical presence in various countries, the portfolio of opportunities broadens, thus applying the old saying “Think globally, act locally” (Patrick Geddes, 1915)