RC
Ricardo Celaya Origel
Co-Founder, Cfo And Business Development Vp at Estrateca
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Work Experience
Co-Founder, Cfo And Business Development Vp
Jun 2011 - Present · 13 years and 7 months
Controllership Director
Nov 2009 - Nov 2010 · 1 years
Corporate Controller
Mar 2006 - Aug 2009 · 3 years and 5 months
Company Details
11-50 Employees
Estrateca es una agencia internacional de marketing relacional especializada en desarrollo, implementación y operación de Programas de Lealtad. A través de un servicio integral que incluye el sistema CRM loyalsense, la atención a clientes, soporte técnico y operativo a sucursales y el desarrollo e implementación de las estrategias de fidelidad definidas específicamente para tu negocio. Entre nuestros clientes están: Alsea, Las Alitas, Home Depot México, El Pollo Pepe, Juan Valdéz (Paraguay), Wendco PR (Wendy's, Longhorn, Sizzler, Applebee's, Famous Dave's and Olive Garden in Puerto Rico), Taco Bell International (Costa Rica), Margaritaville Caribbean (Jamaica) y Wendy's-Aetos (Bahamas). Estrateca is an international relationship marketing firm which its main purpose is to maximize a loyalty program’s profitability from our customers by reducing the cost of implementation, leverage our expertise to reduce the learning curve, decrease the risk of failing to launch a successful and attractive loyalty program, in addition to offering a vast compendium of strategies based on relationship marketing’s best practices. Estrateca supports you in the design, implementation and operation of your loyalty program: • Program strategy development and implementation • Promotional strategy integration • Definition of operational and technological resources • Design of the operating platform (Loyalty CRM, Mobile App, Online Ordering, etc) • Antifraud monitoring • Program training and deployment • Operation and monitoring • Customer service • Measuring program’s ROI Some of our clients: Alsea, Las Alitas, Home Depot México, El Pollo Pepe, Juan Valdéz (Paraguay), Wendco PR (Wendy's, Longhorn, Sizzler, Applebee's, Famous Dave's and Olive Garden in Puerto Rico), Taco Bell International (Costa Rica), Margaritaville Caribbean (Jamaica), and Wendy's-Aetos (Bahamas).
Year Founded
2011
Social Media
LinkedinFacebook
Industry
Advertising Services
HQ Location
Calle José Eleuterio González 280 Int 201 Monterrey, Nuevo León 64640, MX
Keywords
Internet MarketingCustomer LoyaltySocial Media MarketingBranding
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