Our mission is to turn data into dollars. The data collection business: did over $14 Billion in revenue last year; A 12 point record on an individual is worth up to $35.00 and a 7 point record on a business is worth up to $10.00; The Direct Marketing Association says companies spent $191 billion last year on direct- response advertising. The category that includes direct mail and telephone solicitations produced $1.7 trillion in revenue.