Rhiti Group is one of the most progressive business houses within the sports & entertainment industry. Founded in 2007, the group has expanded its footprint outside India with offices in Dubai, Singapore, New York & London. The Group is structured into 4 key business verticals:
1. Rhiti Sports Management
A leader in sports, events, media & management services for athletes & branded assets. It also specialises in league development & management, coaching, sports asset brand valuation & brand licensing deals.
2. SportsFit World
A leading company in the health, fitness & well-being business that manages a chain of premium fitness studios across India & retails nutritional health supplements, training apparels & equipment.
3. RS Seven Lifestyle
A newly-launched retail business co-owned by MS Dhoni & Rhiti, which offers an exclusive range of active lifestyle products. The products are available across leading large format multi-brand outlets & all leading e-commerce portals.
4. Inspired Entertainment
A Mumbai-based film production, marketing & distribution company. Its first project in partnership with Fox Star Studios is the biopic of MS Dhoni which is being directed by Neeraj Pandey.
Other areas of business interests include managing and marketing of sports assets, creation of sporting IPs & new business initiatives:
• Rising Pune Supergiants (IPL) - principal marketing rights
• Chennaiyin FC (ISL) - marketing rights & co-ownership
• Ranchi Rays (HIL) - co-ownership, marketing & management
• Virgo Super Kings (MCL) - ownership, marketing, management
• Chennai Super Kings (IPL) - former exclusive marketing rights
• Mahi Racing - former marketing & management rights
• Bike Festival of India (BFI) - conceptualisation & ownership of this annual event
• Drcricket7 - ownership of an exclusive cricket news & media website
• Club 7 - an exclusive sports & recreational management venture aiming to produce more professional athletes