MAKE UP FOR EVER IS A COLLECTIVE OF MAKEUP ARTISTS CO-CREATING HIGH-PERFORMANCE PRODUCTS AND SERVICES. THROUGH OUR ARTISTRY WE INSPIRE AND EMPOWER PEOPLE TO UNLEASH THEIR PERSONAL EDGE. Since its inception in 1984, MAKE UP FOR EVER has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits. Education and transmission are at the core of the brand’s mission. MAKE UP FOR EVER is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the MAKE UP FOR EVER ACADEMY. MAKE UP FOR EVER is passionate about diversity and individuality, encouraging everyone to bring out their singularity, claim it and have fun with it. At MAKE UP FOR EVER, we are a team, we are your team and everyone is welcome.