offbrand is a creative agency, content studio, and game publisher founded in 2022 by professional gamer, host, esports commentator, competitor and entrepreneur Ludwig Ahgren, executive Nick Allen, and content creator Nathan Stanz. As a worker cooperative, offbrand is built on the principle of helping everyone own the value they help create. The company focuses on creative ideation and production across established and emerging digital platforms for brands and creators looking to reach gaming-centric audiences.