Maan Investment Group diversifies its portfolio in construction, financial services, life style, digital technologies, chemicals and pharmaceuticals out of which construction stands out as the core business. Maan creates value through an integrated business ecosystem. Being an ambidextrous organization, Maan is able to, on the one hand, efficiently manage its portfolio through lessons learnt and, on the other hand, adapt itself based on future market needs through innovation capabilities and learning mechanism. Relying on its innovative capabilities and by creating a wide network among key players, Maan intends to build a dynamic ecosystem among all components of its business. By adopting an ecosystem approach toward innovation, Maan is able to benefit from the potential of all the ecosystem entities in its business to create value and present it to the customers. Owing to two decades of experience in construction, Maan is representing its products and services to international markets by adopting diversification strategy in its business portfolio namely financial services, creative industries, pharmaceutical and chemical industries. At the heart of its strategy, Maan considers learning from different actors of the innovation ecosystem, co-creating value, creating innovative capabilities through cooperation with competitors and stakeholders and, ultimately, boosting the capacity to absorb knowledge by means of new technologies. Taking advantage of its potential, talented and expert human capital as well as entrepreneurial and innovative approach, Maan is trying to improve the quality of life.