Lyte, the technology platform reimagining e-commerce for live events, has acquired the Festicket and Event Genius assets in a move that represents an exciting coming together of services and team worldwide, bringing much-needed solutions to the global promoter community. The Festicket and Event Genius asset acquisition enables Lyte to offer comprehensive, fan-friendly ecommerce solutions for live events anywhere on earth alongside a broad expansion of technology and services. Who are Lyte? In 2012, Lyte founder Ant Taylor attended a sold-out Olympic Games event with half-empty stands while hundreds of desperate fans stood outside seeking tickets. Inspired by this experience, Ant created Lyte to allow fans to easily return tickets they couldn't use and help other fans get verified tickets to events of their dreams. Lyte enables event organisers, venues and artists to enhance their ticketing, ensure shows are full and keep fans happy by providing a safe, official reservation system whilst allowing fans to return tickets to the official point of purchase for a fair price. ___________________ About Festicket Founded in 2012, Festicket is the world's largest platform for discovering and booking festival trips. In 2019 Festicket completed the acquisition of multi-award winning ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand. The new joint venture created a platform for organisers and fans alike, combining ticketing, marketing, travel, access control and cashless payment solutions in one end-to-end solution. Festicket Awards 2019 - FT (Financial Times) 1000 2019 - Deloitte Technology Fast 50 2019 - Partnership of the Year - Forum de la Billetterie 2017 – Sunday Times Tech Track 100: Britain’s fastest-growing private technology companies 2017 – Future Fifty company in 2017: hottest UK start-ups /Tech City UK's Future Fifty 2017 – Ticketing Technology Awards 2017: Smart & Connected Award