“We're on a mission to change the social norm around drinking. By providing a sophisticated, alcohol free alternative, we include the people who doesn’t want to drink or simply wish to limit their intake in social gatherings, where alcohol typically is the focal point.” – Morten Sørensen, founder Our award-winning Mixology range includes GinISH and RumISH, made from natural botanicals to create the familiar flavor and perfect punch. RumISH is currently the world's most awarded alc-free spirit. Our Ready-to-Drink range makes it even easier to be a mindful drinker. SpritzISH and GinISH & Tonic er also made from natural botanicals and with a low calorie count, they are the perfect go-to for the mindful drinker.