DSAL was founded in 2004 by Alameda County Sheriff’s Sergeant (now Captain) Marty Neideffer. DSAL was founded to offer pro-social activities for kids and youth in Ashland and Cherryland. At that time, there were very few positive options for recreation or activities for kids after school. As we connected with youth and families, we realized the need to address deeper issues, like unemployment, lack of investment in the unincorporated areas, and social and political disconnection. We now see DSAL’s mission in a larger framework of social equity, community-led economic empowerment and creative place making; creating a profound change in how law enforcement serves the community.