Hotaru Holdings, founded in 2019, is the parent organization that houses the brands: Reif Japanese Kushiyaki, TERO, SoleSide by Reif, Hoe Lee Kow, and Kushi by Reif under its corporate umbrella. Being led by Reif Othman alongside Ahsan Kahlon, the team is backed up by some of the best talents in the industry specializing in Operations, Human Resources, Finance, Franchising, and Marketing.