Mad Over Donuts was founded in 2008 and is known for its fresh, gourmet donuts that are available in over 20 irresistible flavours. The brand was founded in Singapore after over a year of R&D trials by some of Asia’s best bakers. Since then, Mad Over Donuts has introduced an array of espresso-based beverages and other drinks, cupcakes, cookies and waffles. The brand currently has 50 stores in India and plans to grow to 200 stores in the next 5 years. For its many pioneering initiatives and consistently high quality, Mad Over Donuts has been awarded numerous accolades. These include The PowerBrands Rising Stars 2012-13 Awards held in Dubai, being ranked the 6th most exciting QSR brand in India in 2015 (study conducted by Nielsen), and the 7th CMO Asia Award for Brand Excellence in the Retail sector held in Singapore in 2016.