Visit Stockton is charged with the promotion and marketing of the city of Stockton as a meetings, events, and travel destination. Our promotional efforts are focused on driving additional tax revenue to our community to directly benefit our local residents quality of life by providing additional funds to the city. Visit Stockton believes its residents come first, and we continually strives to grow resident pride and enhance the image of our city. We believe that a city that residents believe in, will be a city that will drive future business investment and convert visitors into future residents to further grow a diverse and talented workforce. Visit Stockton is a 501c6 non-profit trade organization funded by the collection of an assessment paid by guests to Stockton lodging establishments known as the Stockton Tourism Business Improvement District (TBID). Vision Statement: Stockton is widely respected as a diverse and welcoming community, providing unique and authentic experiences and opportunities for all. Mission Statement: Visit Stockton is dedicated to enhancing the region’s Quality of Life by collaboratively leading the promotion of our richly diverse community and advocating for initiatives that will enhance the city’s Quality of Place. Organizational Values: Accountability, Have Fun, Excellent Service, Giving Back, Learn & Improve