RAPP Australia WHO WE ARE: We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull. When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers. We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing. We are Fiercely Individual.