It was a beautiful day on 24 June 2006 when Virgin Mobile South Africa was launched. As South Africa's first and only Mobile Virtual Network Operator (MVNO) we have ensured that innovation is hardwired into our business. Based in Johannesburg, the bustling business-hub of South Africa, Virgin Mobile South Africa has established itself as a dynamic and growing brand, which takes the core values of the global Virgin Group to heart. These are Smart disruption, Straight up, Insatiable Curiosity, Heartfelt service, Delightfully surprising, Red hot. For us, it’s all about our customers. We could not exist without them and everything we do is centered on them. We started this business by asking our customers what really matters to them and then built a range of original, value-for-money packages, which suit any lifestyle. We make sure that in everything we do, we always give the best to our customers – delivering what they want and continuously looking for new ways to surprise and delight them, keeping our service the best in the market. We like to shake things up and challenge the market. We believe in making a real difference to you – the customer. That’s why we have done everything we can to provide South Africa’s best, simplest and most innovative mobile solution. More value, more honesty, more service, more fun. It’s the Virgin way.