PlayGen were the leading serious games, social games and simulations development studio serving public and private sectors. Established in 2001 and retired in 2020, PlayGen were the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors. Their world-class solutions combined play with serious topics to produce meaningful experiences; to transform players’ relationships with real world subjects. We love designing solutions that are particularly helpful in conveying and improving understanding of complex issues. Clients often approach us with scenarios which are too difficult to explain and practice using traditional methods, or too costly or risky to tackle in real-life. Our expertise lies in captivating players’ imaginations; transporting them into realistic, virtual environments or the future, where they can learn by experimenting and exploring situations in an environment as close to real-life as possible. Their gaming worlds also allowed players to measure their progress in comparison to others; vividly demonstrating cause and effect; and collecting incredibly rich data and feedback on the attitudes and choices they make. Our team specialises in delivering interactivity designed to induce flow and pleasure, where players become fully absorbed in the activity, enjoying the experience of exploration and discovery. PlayGen develop playful solutions to engage, influence, measure and inspire.