When Co-founder and CEO, Kayvon Jahanbakhsh, was diagnosed with ulcerative colitis when he was a freshman in college he lost over 80 pounds, and he was forced to dramatically change his diet to focus on his gut health. It’s that moment when Kayvon realized how difficult it was to find products that would help him on this journey that he could enjoy. That’s where the idea for Halfday prebiotic iced tea was born - with the purpose to make digestive wellness more delicious, fun and accessible. As a first generation Iranian-American, Kayvon’s family served tea with breakfast, lunch and dinner each day. At school he was introduced to sugary bottles of iced tea that were readily available in cafeterias. Kayvon enlisted the help of classmate & best-friend Mike Lombardo to develop an iced tea that tasted nostalgic, but without all of the junk. Each can of Halfday has 8g of prebiotic fiber, with only 3g of sugar. Kayvon & Mike researched tirelessly the highest quality fibers & ingredients possible, knowing this needed to be something Kayvon could enjoy every single day.