The Strategic Asia Marketing Alliance (SAMA) is a strategic initiative launched in August 2024, designed to strengthen collaboration between leading creative and innovative agencies across Asia. SAMA is a powerful platform that seeks to transform the marketing and communications landscape by uniting top-tier agencies with a shared mission to drive growth, innovation, and excellence. By combining expertise and resources, SAMA enables businesses across the region to access cutting-edge marketing strategies that enhance competitiveness, expand market reach, and set new industry standards. Through this collaborative ecosystem, SAMA not only supports its members but also elevates the entire market by promoting innovation and excellence. With its initial presence in Indonesia, Singapore, Thailand, and Malaysia, SAMA is actively expanding into Vietnam, the Philippines, Cambodia, and beyond, further solidifying its influence in the APAC region.