SINCE MOBILE ARTS’ ESTABLISHMENT IN 2015, IT HAS CONTRIBUTED MORE THAN 60 MILLION CONVERSIONS TRANSACTED OVER ITS PLATFORM MOBIBOX, SECURING DIGITAL ADVERTISING CAMPAIGNS AND ACQUISITION FLOWS FOR MOBILE PAYMENTS, VAS AND DCB TO HAVE BECOME WHAT IT IS TODAY, A TRUSTED LEADING TECHNOLOGY PROVIDER FOR CONTENT PROVIDERS AND MOBILE OPERATORS. MOBILE ARTS HAS ITS OWN IN-HOUSE DIGITAL MARKETING / USER ACQUISITION AS A FULLY-MANAGED SERVICE OFFERING A “TURN-KEY” SOLUTION MOBIBOX TO ADVERTISE PRODUCTS AND SERVICES OVER THE GLOBE, MINIMIZING THE USER ACQUISITION RISKS. MOBILE ARTS BUSINESS DEMAND HAS GROWN BY AN AVERAGE OF 70% YOY, FOCUSING ON SOCIAL MEDIA TRAFFIC FOR VAS IN THE MENA REGION AND EUROPE