Established in 1999, OpenRice is currently the most popular food dining platform in Hong Kong, providing the most comprehensive and updated restaurant information, F&B content and dining services. In recent years, OpenRice is dedicated to digital innovation, expanding from a food review portal and restaurant search engine to an all-encompassing O2O FoodTech services platform. Serving the dining needs of Hong Kong people, the platform connects over 4 million registered users and 12,000 restaurants through an one-stop merchant network system with 12 business solutions, including OpenRice Pay, table booking, vouchers, TakeAway, Restaurant Management System (RMS), Recruitment, POS, Remote Queuing, Scan to Order, Market Insights, and Memberships. OpenRice’s online payment system plays a crucial role in the dining eco-system as it supports restaurant offers and payment subsidies across multiple solutions. The newly launched OpenRice Pay has further expanded the payment function from online to offline; it seamlessly continues the dining journey from online table booking to dine-in payment with offers and loyalty rewards, breaking the limitations of traditional card machines. This makes OpenRice Pay more than just payment, but an innovative O2O dining solution. Based in Hong Kong, OpenRice has also actively expanded into other Asian markets, including Macau, Taiwan, Japan, Thailand, Singapore, Malaysia and China.