We‘re all attracted to certain products and brands. But it can be hard to understand why. It’s because of how we perceive their meaning. Our unique Meaning Centred Design™ process identifies the cultural references, individual needs and motivations that influence our perceptions - the way we think and the impulses we act on. Recipe has the tools to decode these complex perceptions, identifying rich seams of opportunity upon which we can confidently act to deliver design solutions that truly resonate and endure.