The preeminent bespoke consultancy, Veritas est delivers Truth to Strategy through market research, marketing strategy, new product planning, and competitive dynamics services. Veritas is uniquely positioned to serve client needs through its leadership’s experience in-house for top 10 pharma, and supply side with top 10 consultancies and research agencies. When strategy needs to meet realistic tactical approaches, Veritas est delivers on qualitative and quantitative market research, strategic workshopping, competitive simulation, brand strategy development, brand planning, and in-house support.