Launched in 2008 by DGTL Media Pvt Ltd., and incubated by Interactive Avenues, Ad Magnet is today the largest Indian digital property and 5th largest digital property overall (comScore Dec 2011) serving the Indian market. Ad Magnet currently reaches 25.9 million unique users or more than 55% of all internet users in India. This means advertisers can use Ad Magnet to reaches more people than the top 10 english print dailies (IRS Q4 2011). Ad Magnet is backed by Sequoia Capital, a leading venture capital firm in India whose investments include Applabs, First Source, Cafe Coffee Day, Global Logic, Indiatimes, Travelguru and Shaadi.com. Globally, Sequoia Capital has been an early investor in leading technology and internet companies such as Google, Yahoo, Apple, Oracle, Cisco, Paypal and Youtube.