The mission of Salam is to promote mutual understanding of various aspects of cultures by utilizing communication channels; to exchange and mediate cultural differences between Saudis and the world. Salam through its programs and initiatives, shed the light on the rich Saudi culture and the Kingdom’s ambitious nation. Salam aims to globally disseminate inter-cultural communication and keep pace with the Kingdom’s Vision 2030, which was made by an ambitious nation and a vibrant society. Designed to operate as a goal-oriented platform for intercultural dialogue, Salam serves as a global beacon to host and welcome open communications between the Saudis and the other societies from around the globe. Such open communication channels shall identify human and cultural commonalities and invite other societies to form unbiased ideas and beliefs of each other.