The factory’s history began in Šiauliai in 1913, when, at the age of 36, A. Gricevičius set up a cauldron to make toffee in a small wooden cottage. The first people who worked there were the owners themselves – A. Gricevičius and his wife Juzefa – themselves. Back then, most business enterprises in Lithuania were under foreign management, so, in order to accentuate the Lithuanian character of the candy workshop, A. Gricevičius named it after the national plant rue (Lith. rūta). To begin with, the workshop manufactured toffee sweets, and soon branched out into chocolates. Rūta today is a company that fosters the old traditions and highest quality standards, and keeps centuries-old secrets of excellence. And that is why each box of sweets that it makes is like a spring of rue (Lith. rūta) that every Lithuanian holds dear, a symbol of love and all that is natural and real. Considering the changing needs of the buyers, new items are added to the range of products, the manufacturing technology gets improved, new, more varied raw materials are chosen, and new brands of sweets to cater both to the big and the small are created every year. The key values of Rūta UAB are: Quality – Wide Range of Products – Reliability – Respect for the Client - Flexibility. Rūta not only delights its fans with its delicacies – in 2012, the company launched its Chocolate Museum, where patrons can find out interesting facts about the history of chocolate, which dates back nearly four thousand years, learn about the first confectionery factories in Lithuania, discover the fine points of how chocolates are made through hands-on experience in making chocolatey treats.