Created and founded by Shiekh Makarem Sobhi Batterjee in 2005, it’s all about who we want to be – and we want to change the face of Saudi Arabia by empowering this generations to integrate within an ever-increasingly globalizing society. We’re focusing on Lifestyle because that’s where the future lies, and we are anything if not the future – thinking. OUR CONCEPT is a highly unique blend of core values and culture with a versatile personal approach to doing Business on an international level. MISSION To elevate the lifestyle of MENA's young generation by providing them with innovative services and facilities that empowers and globalizes the society. VISION To design, construct, finance and operate 50 successful projects in the MENA, totaling 3 billion US $ by 2030. VALUES Innovation, empowerment, sharia compliance, globalization. OUR COMPANIES - GOLD’S GYM - PLANET BEACH DAY SPA - JAN-PRO CLEANING SERVICE - SPARK CARWASH SERVICE - MAK HEALTHCARE AFFILIATED COMPANIES - THE NEW CITY COMPANY REAL ESTATE DEVELOPMENT. - SAUDI GERMAN HOSPITAL GROUP - BAB REAL ESTATE - BAB PHARMA - BAB MEDICAL EDUCATION (BMC AND SGNA) - AJ SONS DISTRIBUTION - SYANAH MEDICAL INSTRUMENT MAINTENANCE