Primalise helps business and social organisations negotiate stepchanges. Every industry must go through a stepchange when the paradigm it operates in, reaches its limit, and evolution begins to slow down. For the industry to grow further, it must shift out of the current paradigm Most organisations are adept at continuous improvement – gradual, incremental changes that improve their efficacy and efficiency. For continuous improvement, tweaks at activity and process level are good enough. Stepchanges require reimagining systems, which requires deeper and broader thinking; and fundamentally different tools. It requires identifying and rethinking the foundational mental models. MENTAL MODELS ARE ALGORITHMS OF THE MIND They are deep rooted thinking constructs that govern the way we make meaning, and make choices. It’s not uncommon to see whole industries trapped in their old mental models. That’s when they need a stepchange. RECONNECTING WITH CORE ESSENTIALS AND FINDING CONGRUENCE An organisation is part of two suprasystems – the industry/category/sector ecosystem and the sociocultural system. In order to thrive and remain relevant, it must look beyond its value chain and make sense of the suprasystems; and its role and influence in them. This requires primalising - reconnecting with its core essentials. Primalise helps business and social organisations to map the two suprasystems – industry/category/sector and sociocultural, reconnect with their core essentials, commit to a compelling core purpose, and work back from it to arrive at a pursuit strategy roadmap. MAPPING SOCIOECONOMIC AND SOCIOCULTURAL SYSTEMS Primalise uses a tool called 'Deconstruct to Reconstruct' to map their ecosystem – the supply side, the demand side and access. Followed by mapping the value flows to arrive at the role that the organisation is uniquely placed to play in the ecosystem. Primalise uses autoethnography tools to help organisations make sense of and map the sociocultural systems.