eswStoryLabs is a marketing services agency catering to brands that have lost vitality or those with claims that have become commoditized. Our primary focus at eswsStoryLab is to deepen relationship between mature brands and their consumers. We do this by helping clients draw on the power of story structure, principles and techniques. Our proprietary planning model, called StoryBranding™ is designed to unearth authentic brand values and beliefs. By testing for resonance among different brand characterizations, we are able to reenergize stalled brands. What started as a 3-person operation has evolved into becoming one of Chicago’s leading agencies over the span of 14 years. Previously known as ESW, Partners, eswStoryLab is an agency that has made the INC. 5000 of fastest growing companies in the U.S., three years in a row. Most recently we have been designated the agency of record for Church’s Chicken. We were selected to help revitalize this 60 –year old, national restaurant brand that competes in the highly competitive quick service restaurant category. You’ll see the results of our efforts in coming months. Previous to this, we were assigned to Aurora Healthcare, Wisconsin’s second largest employer. Since receiving this assignment, we have been helping Aurora achieve new levels of engagement with patients through a successful animation campaign entitled “Choose Well.”