Founded in 2001 on the premise that wild Alaskan salmon is nature's most perfect food, Vital Choice® is a trusted provider of exceptional quality premium wild-caught seafood from healthy, well-managed fisheries. In addition to nutrient-dense sustainably sourced seafood and sustainably farmed shellfish, Vital Choice offers customers a growing range of organic foods, marine-source nutritional supplements and other “better for you” food choices for healthy lifestyles. Vital Choice is part of the 1-800-FLOWERS.COM, Inc. family of brands, which also includes everyday gifting and sharing products from Cheryl’s Cookies, Shari's Berries, FruitBouquets.com, Harry & David, Moose Munch, PersonalizationMall.com, Simply Chocolate, The Popcorn Factory, Wolferman’s Bakery, Alice's Table.