Modern Arab Company (MAC) was founded by Hamdy Mostafa in 1960. Capitalizing on his vast experience in publishing and education, Mr. Mostafa established a renowned publishing and printing entity, and by 1963 launched his first brand, Selah El Telmeez. Since then, Selah El Telmeez has become the essential study guide for students in the primary stage (1st to 6th grade) and remains an iconic and beloved heritage brand. In 2018, the name of the company changed to Selah El Telmeez for Publishing and Printing. Saleh El Telmeez believes in delivering quality content at a reasonable price with competitive royalties and consistent marketing. We believe in leveraging the latest publishing technology to provide quality products and services for the benefit of our customers and partners. With decades of publishing experience, we understand and anticipate the needs of authors, book store owners, and book distribution partners. We continuously challenge ourselves to provide the highest level of products and services. We have heavily invested in our past and are fully invested in paving the way into the future, with a strong foundation on digital publishing platforms and new lines of business focused on educational materials. In short, we simplify education and make it more fun.