Our purpose is to provide Gen Z and beyond with information they trust - on the platforms where they live their lives. We are pioneering a new system of content creation and storytelling for the good of journalism, media partners, brands and the next generation of citizens and consumers. We believe in the power of storytelling to inspire and engage audiences, and in turn drive change and progress. United in the shared approach to fight misinformation and reimagine the way news and information through engaging storytelling techniques, we’ve built an approach that serves audiences high-impact material in unique ways. Our network of brands include: The News Movement: Our Gen Z focused news brand that combines journalistic rigor with engaging storytelling techniques, covering a range of topics that matter to our audiences. We provide them with approachable journalism to help them understand and navigate the world around them. The Recount: Delivering informed short-form video journalism at the intersection of power, change and post-linear distribution. The Recount aims to cut through the noise with a fresh approach to news that explains what is happening and holds those in power to account. Capsule: A lifestyle brand documenting fashion, trends, and pop culture. Via the newsletter and Instagram page, we share recommendations of things to read, watch, and listen to, and have fun hearing our culture oracles make predictions about future trends. The Collective: Our in-house content studio and creative agency. Moving at the speed of news, we apply journalistic research techniques and our deep understanding of the biggest issues facing the world today to best-in-class creative thinking to help brands win online and in the real world. Want to tap into Gen Z? We partner with brands and agencies who share our mission: to inform and empower young people. Get in touch to learn how we can work together, from sponsored and branded content to strategy and planning to events.