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Rakesh Tp
Principal Data Scientist at Visual Iq,
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Work Experience
Principal Data Scientist
Apr 2011 - Present · 13 years and 8 months
Risk Analyst
2009 - Mar 2011 · 2 years and 2 months
Senior Design Engineer
2005 - 2007 · 2 years
Company Details
201-500 Employees
Nielsen Visual IQ produces the world’s most powerful marketing effectiveness measurement solutions. We combine Nielsen’s unmatched data access and scale in marketing mix modeling with Visual IQ’s daily multi-touch attribution capabilities to offer holistic measurement solutions, so brand and agency marketers have access to the right performance insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to tactical optimizations while campaigns are still in-flight, our solutions deliver the actionable, audience-driven intelligence marketing teams need to maximize efficiency and effectiveness across their entire marketing portfolio. Nielsen Visual IQ can be reached at VIQ.info@nielsen.com or by visiting www.visualiq.com.
Year Founded
2006
Social Media
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Industry
Advertising Services
HQ Location
75 Second Ave. Suite 330 Needham, MA 02494, US
Keywords
Attribution ManagementMarketing AnalyticsMedia Mix ModelingMarketing OptimizatioMarketing AttributioIntegrated MarketingMarketing DashboardsMarketing Mix ModelingMulti-Touch Attributio
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