Finedge is a strategic marketing and brand activation consultancy with particular experience in the FMCG industry especially food and soft drinks. Its CEO has worked in leadership positions in Nestle and Pepsi in India UK and Sri Lanka. Finedge has been providing merchandising and brand activation services for a decade to a number of leading MNC and Indian co like Nestle Pepsi Brittannia lays Hutch ITC Kelloggs LG Microsoft Hewlett Packard and General Mills. It is HQ in Delhi.