We specialize in conducting in-depth qualitative surveys and gathering insights that are easy to summarize, compare and generalize. This is achieved through following techniques: -Developing detailed understanding of the topic area -Purposeful sampling -Conduct a conversation rather than an interview session -Attentive listening and pick up on cues -Following techniques of when to follow up, when to move on, and when to simply let the participant speak without guidance or interruption -Being demanding by effective probing and counter questioning