From a humble beginning in 1958, Cello today is a large conglomerate with the brand Cello strongly entrenched as the numero uno in household consumer products. Understanding the daily needs of the Indian household, Cello encompasses a range which includes diversified product categories from Melmoware, Thermoware, Opalware to Kitchen Appliances, Glassware, Melamine ware, Tools & Dies (for automobile), Cleanings Instruments, and Air Coolers. Making home and kitchenware with great quality of material and a vast range of designs, Cello has made the consumer spoilt for choices, which, in turn, has made Cello one of the most trusted brands in the country and a companion for life for millions of households. Cello has spearheaded the modernization of Indian household industry with much advancement in technology. The world acknowledges today its outstanding quality, which always seeks perfection.