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Rajendra Kumar Aneja
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Work Experience
Company Details
Aneja Management Consultants Pvt. Ltd. We are a Management Consultancy firm offering a range of result oriented strategy, general management and marketing services, to augment your market shares and profits. We undertake assignments in the areas of Corporate Strategy, Customer-service, Distribution, Retailing, Marketing Strategy, Rural Marketing and Human Resource Recruitment and Development. We also facilitate new product launches, devise product pricing mechanisms, conduct competitor studies and brand building exercises. Globally, Team AMC has devised "Route to Market" strategies for leading manufacturers across South and South-East Asia (including India), Latin America, Africa and the Middle East; we have worked in about 50 countries, spread across five continents and multifarious product categories. We have harnessed the potential of rural markets in numerous developing countries and enabled clients to reach their products and services into rural and slum markets. We provide our clients with comprehensive urban-rural "Route to Markets". We have enabled clients to successfully penetrate consumer markets, install robust distribution systems, undertake organisational restructuring, augment field force productivity and enhance value through marketing effectiveness reviews.
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Industry
Marketing Audit, Audit Assurance Services, Internal Audit & Management Audit, Business & Audit Services
HQ Location
A 204, Peninsula Business Park, Gk Marg, Lower Parel, Mumbai-400013, Maharashtra, India
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