General Electric and Trading Co LLC (Genetco), established in 1970, is one of the largest most diversified, multilocational and multidivisional marketing and engineering organizations in the Sultanate of Oman, handling several international reputed brands. From a busy shop dealing only in electronics in Muttrah souq in 1970, to the dynamic enterprise it is today, the vision of Genetco and the endeavor to fulfill it is a story of changes that span over 39 years. To change and adopt better ways of improving customer productivity and satisfaction leading to “Customer Delight” are the “Corporate Mantra” the organization thrives on. This is the culture all the employees of Genetco believe in and deliver it. The success the company has achieved over its 39 years of existence by adding new agencies, new clients, repeat business from existing satisfied users are a testimony of that. OUR VISION “To be the most admired company in Oman in the areas of its businesses by 2010 by delivering world class products and Services, that enrich lives and improves productivity in all environments i.e., homes, offices, industries, retail & service sector”