iris communications was established more than 25 years ago by the dynamic duo Maryam Wazirzada and Huma Maqsood. iris is poised for growth with a vision to be the leading integrated marketing services organization, exceeding its clients’ expectations and aspires to build lifelong partnerships through unmatched commitment and creative solutions. iris does two big things: we help client organizations understand their customers. And we help customers understand—and love—our clients’ brands. Marketing research is how we help our clients get to know their customers deeply—their needs, preferences, behaviors, what motivates them, and why. Brand activation is how we get customers to know and love our clients and their brands.