Generation5 supplies North America's leading brands with the industry's most robust, timely and precise Marketing, Analytics and Customer Prediction solutions. Generation5 empowers customer acquisition by producing predictions of purchase potential, shopping behaviour, and attitudes right down to the household or the individual level. Combining the power of its patented prediction engines with North America's richest data sources, Generation5 delivers pinpoint accuracy, dramatically higher response rates, custom analytics, and segmentation modeling. Leading marketers communicate with their customers more effectively, understand the lifetime value of their clientele, identify potential customers more reliably, and dramatically reduce their customer acquisition costs.