KUBS is a network for students, academics, practitioners and organisations interested in learning more about behavioural science, its methods and its applications to better understand how and why people do what they do. We are united by the belief that a deeper understanding of the roots of human behaviour is a crucial step for designing more effective programmes and policies that will help us address the stark and urgent global choices we are facing and drive positive change. Collectively, we seek to make a difference and contribute to putting future generations on a breakthrough to a greener, safer, and flourishing future!