Under the guidance of Late Prof. Anthony Davis, a UN Expert, DEEJAY COCONUT FARM PVT. LTD. was started in Madurai, Tamil Nadu on 80-hectare of land. The Breeding Farms cover an area of approximately 550 acres with about 30,000 Deejay Dwarf Mother Palms. Today with over 35 years of experience and research in coconut hybridization, Deejay has transformed the lives of over 30,000 farmers. Our Mission To breed a coconut palm with the highest productivity, resulting in the lowest cost of producing a coconut and value-added products, thereby improving the quality of life of all stakeholders with special emphasis on the small farmer. Our Vision  To move one million small farmers from poverty to a better quality of life  To be at the cutting edge of coconut farming technology, and value-added coconut products